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Crandon
International Raceway Testimonial
Please consider the apparel needs of your special event: You are expecting 20,000 in attendance. You have made the sizable financial commitment to design, date, and order apparel stock for your event. Your event is over. It was a great success. Apparel sales, however, were not. You now have boxes, and boxes, and boxes of unsold, out-dated apparel, with unpopular artwork. Your styles are completely mixed up, the sizes are completely mixed up and there is one unfortunate Board member who must store these boxes for the season, keeping the over-stock dry and away from the mice. You now receive the statement from your vendor. This is a true synopsis of our years of struggling with apparel sales at our very specialized racing events. We turned to a business partner for advice, who also coordinates large events and he gave us Createch, Jeff Domro’s contact information. The above scenario no longer holds true of our events. Jeff has been instrumental in moving our organization to the next level of marketing, merchandising, and management of apparel. His designs and artwork have proven, based on sales, to be popular among our race fans. His execution of pre-production and on-site production via the Panther Trailer has boosted apparel sales as well as taking the burden of merchandising off our shoulders. We now count on Jeff and his team to manage the entire process from art and design to final sales for all of our events. Jeff has been flexible, honest, professional and knowledgeable in all aspects of merchandising. His after-event paperwork and sales information have been right on the money. And we are in the planning stages of utilizing his e-merchandising capabilities to further our event apparel sales via the internet and our website. Thank you for your time and thank you in advance for considering a business partnership with Jeff Domro and Createch. Regards, Tiffany Landru Track Administrator at Crandon International Off-Road Raceway Business Affairs Manager of the Lucas Oil World Series of Off-Road Racing |
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